Tuesday, January 25, 2011
Marketing, and spending our money
i am amazed at the amount of marketing that goes on in the equine world. There is alot of good information out there that can actually educate as well as sell you something. I am impressed with Purina and the way in which they educate. In my opinion they have many products to meet almost any need. Having said that, now knowing what you actually need is the other part of the equation. The reality is that most horses just don't need much beyond good basic dental/medical care and nutrition. Remember that every one that posts an ad, is trying to make you believe that you need their product. Don't believe everything you read or hear. Being on RFD TV doesn't make something useful or even necessary. Be a cynic, ask an impartial expert trained in nutrition, wound care, emergency medicine, lameness etc. Yes, that would be me! Before you spend your hard earned money on something, call me, it's free. We all need to be a little bit smarter and careful with our money. Spend where and when it counts the most, and get more bang for your buck!